How to Use Simple Written Articles to Drive Lots of Traffic to Your Website. Part 3

In Part 2 of this series, we looked at how you could coin powerful headlines that is bound to cause a click through frenzy. Now, we’ll be looking at how you can build the body of the article to pique the reader’s interest so much that he’ll want more and then create a byline that will cause your audience to be very eager to see what else you have to say and offer.

Creating the body of an article is not as hard as it seems. It is simply outlining your thoughts in an orderly manner so that one point flows into another resulting a well written article. To be honest, there are quite a number of well written articles and billions of pages of poorly written, dry, boring articles. The important thing you want to cause is that readers get a lot more information. This is why we say we all live in the information age. Only those with access to the highest quality information will stay at the top and garner more readership support. Be sure that your content is something that your readers desire and then give it to them. This is one of the single most important ways to build a readership base and ultimately, make money while doing it.

Creating an outline only takes a few minutes. For example, let’s say I want to write an article on building a website. A sample outline would go like this:

1. Title
2. The importance of a website (Introduction)
3. Learning HTML
4. Setting out the contents of the site
5. Acquiring the tools or software necessary for building the website and do a comparison of their ease of use, dynamic functions etc.
6. How to Start building the website
7. Uploading the website using either the FTP provided by my Host or another FTP software etc.

You get the idea. Let one thought flow into the other. It helps make your readers understand the article better and gain a lot more from it. If you have valuable resources at your disposal, include the links in the article. This way, your readers get more value. Often a well-written article will create a hunger for more articles by the writer. Most article directories will include your expert author’s link at the bottom of your article after your Byline so it would be easy to access your other articles.

After you have gotten them to read your article, you want them to either visit your website or buy a product you are selling as an affiliate or as a merchant. This is where your byline becomes important. How well you write your byline will determine how many people will click through. Often, your articles should build their expectations so much that they would just want to click through. Still notwithstanding, it is good idea to craft your byline well. To craft your byline to get maximum results, look at bylines in any articles you might have seen previously. Start noticing the really good ones –those which caused you to automatically click- and copy their pattern of writing. I do not mean copy word-for-word. Take after them. Try to craft Bylines like they did. With practice, you’ll find you are able to create compelling bylines that your readers will only be too glad to click through to see what else you have to offer.

Remember today’s lesson: Create an orderly outline and learn how to write compelling bylines.

How to Use Simple Written Articles to Drive Lots of Traffic to Your Website. Part 2

In the Part 1 of this series, we looked at how we could start writing our articles and creating an information feeding frenzy. Now, in Part 2, you’ll learn how to write your articles so well that you’ll always have a good readership audience which is exactly what you need to create a steady flow of traffic to your website.

A well-written article is like art. You think in your mind what you want your audience to see –in this case, learn- and then you go ahead and give it to them. Writing an article is not just like one of those things you do to make more money. This is the mentality around today and I feel it is completely wrong. This is the reason you can hardly get high quality, well-written articles anymore. Those who write high quality articles nearly always draw in a lot of traffic and then go on to make a profit from them.

To write a good, traffic generating article, you need three things: A catchy headline, a well crafted and well thought out outline and content, and finally, an author’s byline that will cause people to click through. Think of it in terms of making a soup. These ingredients all make up a successful article.

The Headline

This part is so important that if you miss it, you miss out on lots of traffic. Your headline must contain certain ingredients. If these ingredients are missing, forget it. YOU JUST LOST TRAFFIC AND MONEY! Why? Because your headline is what people see first. If it does not compel them to click, they will not click. That’s why you find lots of junk articles with poor content but catchy headlines being read daily by the millions. What are the important aspects of your headline?

1. The keywords in the headline.
2. The kind of words used.
3. The phrasing of the words.

The keywords in the headline are an integral part of your article as this what searchers type into the search engine when they are looking for it. For example, if you wrote an article with the title “How to Improve on Your Golf Swing”, you are more likely to get some traffic from the search engines because of two keywords included in your headline: ‘Golf’ and ‘Swing’. This will make it easier to find your article on the internet than if you used a keyword headline like “Can you make your shots better?”

The next step is the kinds of words you use in writing the headline. If the words used in the headline are compelling and curiosity inciting, you will have more clicks through to your article.

Your article is your marketing tool. Do not just write it anyhow. If you have to get a book on creating good headlines, then do. Whatever you have to do, do it. One of the single most important factors in article marketing is your headline. You either make it or you don’t.

Remember today’s lesson: write compelling headlines for your article. In the next edition, you’ll get the tips on how to create a well written outline and then, go ahead to create a very intriguing byline.